If you have a retail site or business that relies on an online presence, there are some fundamentals to know regarding SEO basics that literally can make or break your site. These are simple elements that you must pay attention to before getting caught up in the bells and whistles of online advertising and marketing.

When it comes to SEO, you need these basics in place:

Security 

You want your customers and visitors to feel safe when visiting your site, but furthermore, if your site lacks security features, Google will lower your rank and drive you further down in the search results. This can have a negative impact on your overall online traffic.  

Speed

In today’s busy world, site speed is everything. Consumers are impatient and it is estimated that 40% of users will abandon a website after three seconds of waiting for it to load. Each additional second that you make a visitor wait due to loading time, you lose an additional 7% of your conversion rate, that is, the percentage of visitors that will become buyers.

Ease

Is your site easy to navigate? Are the links working and easy to find? If the site isn’t user-friendly or your potential customer is unable to navigate with ease, you may lose valuable conversions. Make sure that those visiting your site find it relevant, current, and functional. links.

Functionality

If you have broken links galore on your business page or site, businesses and advertisers will find that Google can decrease the traffic that it routes to you. Make sure that links and pages load and work- frustrated patrons may not give you a second chance for this first impression.

How are the basics on your business site or page? Make sure that you have these fundamentals down to ensure your online consumer audience has a positive experience when visiting. Got more questions regarding digital marketing? Talk to the industry insiders at Checklist Media.