Law firms have to apply exacting standards in creating their marketing materials. The legal profession is extremely competitive, and people are going to be much more likely to take note of large, multi-state operations before they’ll take note of small or midsize enterprises’ campaigns. Here are three strategies to optimize the efficacy of your outreach and engagement activities.
- Design a Brilliant Website
Having a first-rate website is crucial in law firm marketing initiatives. If your site has any issues whatsoever with speed and functionality, it’s going to make people think that you don’t manage your business competently. After all, if you can’t take care of your own website, people won’t feel confident about having you handle important legal matters on their behalf.
Use a website design template that provides you with a high-functioning framework but also enables you to fully customize your site’s pages. Build Search Engine Optimization features into your site with targeted keywords. Since you’ll need to take aim at potential clients based on their location, you have to integrate the names of the cities and counties that you serve in multiple places on your site.
One of the most important things to keep in mind with your website design and maintenance is creating mobile-friendly interfaces. A large volume of your total site traffic is going to take place on phones rather than full-size computer screens.
- Get Your Name Out There
Featuring your practice’s information on multiple third-party directories is an essential component of a well-rounded law firm marketing campaign. This can drive a lot of traffic to your site and enable you to maintain an active marketing presence on every platform where your competitors are conspicuous.
- Showcase Your Expertise
Before people begin looking for a lawyer, they often look for informative resources that can shed light on whatever legal issue they need assistance with. This is why it’s extremely helpful to take the time to educate your target clients about the areas that you specialize in.
Blog posts and articles in FAQ format are a great tool to familiarize people with basic concepts that are relevant to clients who are looking for counsel who specializes in your primary concentrations. You can also update them about developments in specific areas of the law or newsworthy events. This type of focus is best suited for connecting with businesses that count on lawyers to comply with current standards in areas such as employment law and taxation.
Marketing companies that have extensive experience serving your industry can help you drive your campaign. Professional insights and methodical data analysis will help you make the most of your client engagement directives.