Here are some tips on generating more leads from your website.

Properly Qualify Your Lead: It’s helpful to give your customers a guide on how they can generate more traffic. In exchange, ask them for their name and contact information, as well as their company type and size. 

Create Content that Visitors Want: You should be targeting people based on the categories that they are visiting, but you can increase your conversion rates if you send them to specific content upgrades.

Direct Visitors to Targeted Case Studies: Send people to case studies first in order to get qualified leads. If done right, your qualified lead ratio can go up 300%. You can also send visitors to topical articles that explain things or have them download an e-book.

Use Thank You Pages: Ask your customers to take another specific action right away on the thank you page. You could invite them to a webinar or ask them to sign up for a free consultation. The point is, they will be more likely to take action if you have already convinced them to undergo a small action.

Pay Attention to Lead Scoring: Once qualified, these visitors are obtaining lead scores. Get in touch with anybody with a lead score above 80. See if they match your ideal buyer or client profile. If so, reach out to see if you can guide them in the right direction, introduce them to an industry leader or recommend a specific software that could help them.

Break Down Lead Forms into Many Steps: Don’t put all your lead forms on one page. Instead, break your lead forms down into steps. Ask for each piece of information separately. The reasoning behind this is that if someone has already given you their name and email, they are more likely to provide the rest of their information as well.

Make Lead Forms into Fill-in-the-Blanks: Turn your lead form into a single fill-in-the-blanks page so they can customize it. Use drop-down boxes, too! This type of form generates many more leads than the standard lead form. 

Need more tips? Get in touch with us today!