Small businesses often have limited marketing budgets. However, in this modern era of the internet, establishing a presence on social media is integral to company success and growth. Here are some effective social media marketing tactics that you’ll be able to afford.

Create a Google Business Page

Google business listings are free, so be sure to claim one for your company so that potential customers can easily find you. Your unique listing includes your location on Google Maps, website address, physical address, phone number, business hours, photos, reviews, and other information.

Write a Blog

A business blog establishes you as an industry expert and provides continuous fresh content that helps your company appear high on search engine results. If you don’t have time to write the posts yourself, have a staff member do it, or hire a ghostwriter.

Research Keywords

To make your social media marketing more visible on search engines, conduct research on relevant industry keywords. Google Ads Keyword Planner can help you with this. Insert keywords into your website content and blog posts. Update your keywords frequently for maximum search engine optimization.

Market via Email

Email marketing campaigns offer excellent lead generation. Send out regular mailings to your customers with information on sales, special offers, and contests. You can compile a list of email addresses by means of forms on your website, content giveaways, newsletters, and so on.

Utilize Video Marketing

Statistics show that video marketing is currently extremely popular. By posting videos on your own website as well as YouTube and other social media channels, you can reach a fresh audience by offering highlights of your products and services, useful tips, and other relevant information.

Remain Active

The key to social media marketing success is remaining active. Once you have created profiles on various platforms, continue posting fresh content to heighten awareness of your brand, connect with followers, and increase traffic.