By now, most marketers should know how to connect with millennials, the up-and-coming Generation Z that’s mostly in their early 20s. This large population thinks and acts differently than Boomers and Xers, and more importantly, makes purchases differently.

But don’t think this knowledge will help you understand all ‘the young people.’ Because the next generation, in their teens now, is drastically different than millennials.

Meet Generation Z, the demographic group that’s about age 13-17. They’re not necessarily great at person-to-person communications, but they have grown up with the Internet and have lived entirely in the 21st century.

This means different marketing rules apply, especially since members of Generation Z aren’t necessarily fans of the attitudes of millennials or like to be treated like them.

If you’re seeking ways to sincerely connect with Generation Z, try these strategies:

  • Use the right terminology. This doesn’t mean using ‘their’ vocabulary, which will come off as trying too hard. But it can mean using the tone of other brands that have already connected, such as apparel. Regardless of the particular generation name, they’re still teens so shouldn’t be patronized.
  • Encourage ‘membership.’ Most are already looking for ways to leave their mark on the world and do meaningful things. Companies can help this interest by seeking input on different brands or projects. This outreach can also include a membership/club option that offers more options for younger people than general admission.
  • Do social networking. Even if you’re personally not a fan/active user of social networks, most younger people are, and they all have different types of channels they prefer to. Having an active presence for your brand on many of these will make it easier to connect with teens.
  • Focus on freedom. Millennials are known for ignoring popular conventions, such as encouraging visible tattoos or not wanting to be married. But Generation Z will go beyond this is basically letting people do what they want with regards to politics, fashion, gender, and lifestyle. Basically, flexibility is good.

For more strategies in working with different age groups, visit Checklist Media.