If you have a small business, you have probably heard of pay-per-click or PPC advertising. You can earn money from your audience or those interested in your company with pay-per-click marketing. However, you have to have a strategy in place....
Getting your name in front of new consumers is vital to keep your company profitable. You have to determine who your ideal client is and what type of digital marketing they use to get their information in order to achieve...
Today’s customers are informed, and they don’t tend to purchase products unless they know where they are from and who manufactured them. Therefore, you should focus on brand awareness in your marketing strategy. Many companies invest in blogs, influencers and...
Many business owners and their marketing managers track how many people visit the company website and which pages get the most views. But these two metrics don’t tell the story that the often overlooked bounce rate does. Here is why...