Among the various types of email messages used in digital marketing, the most effective are transactional emails. These messages are sent in response to specific actions that consumers undertake. For marketers, the most dynamic forms of transactional messages include thank-you emails. Here are some advantageous things to know about implementing thank-you emails in your digital marketing efforts.

Why Thank-You Emails Work

Statistics show that thank-you emails have a much higher click-through rate than other forms of email advertising. Consumers readily open thank-you emails because they are the culmination of actions that they have already undertaken. They have already engaged with you by ordering your products or services, and you can further the interaction by including calls to action customized for each individual customer. These communications land straight in their in-boxes, and are invitations to additional involvement with your brand. Satisfied clients often share thank-you emails with their contacts, which expands the radius of communication to include new potential customers.

Keep Them Simple

Thank-you emails should trigger automatically once consumers complete a call to action on your landing pages. They can nurture leads by including additional links to further calls to action. These can result in long-term relationships with satisfied customers.

Encourage Secondary Conversions

Besides thanking your customers for products and services that they have already ordered, prompt them to consider high-value offers such as free trials or individual consultations. You can facilitate this process by implementing smart calls to action. These are initiated by software that assesses and responds to the specific needs of customers.

Make Them Easy to Share

One of the greatest benefits of using thank-you emails is the ability to expand the reach of your marketing. Make your messages easy for your clients to share by including invitations to forward your message as well as social media links and sharing buttons.