Digital marketing is essential to growing your business, and you know that. The key question is: which tactics will yield the best results? When you need to bring in new leads and build your company, it pays to focus on the following powerful marketing activities:

  • Meet your online audience where they are: Create pages on the most relevant social media channels. These are a must so you can engage with, and begin nurturing and qualifying, future prospects. You will learn much about, and from, your followers on Facebook, Instagram, LinkedIn and others. 
  • Publish to become a resource: Write a new blog post, at least once per week. Create some posts relevant to each of your target customer personas, and to different levels of knowledge about your industry or brand.  
  • Attract search engines: Use smart SEO tactics (relevant keywords and phrases) in all your content, so that online searchers looking for your expertise or product/solution can easily find you. Most searchers use geo-specific terms, or geographic preferences are assumed by search engines based on a searcher’s location. To show up higher in search results, be sure to include the cities and neighborhoods you serve as part of your keyword and SEO strategy.  
  • Offer premium content: Create special pieces of longer-form or information-packed content, such as an eBook. Valuable content like this makes people happy to download it, in exchange for their email address. This content helps establish you as a trusted resource and industry expert for your audience, which is a strong foundation for growing your business. 
  • Collect and segment an email list: You can offer a monthly newsletter or premium content, or run social media campaigns, to enlarge your list. Email helps you communicate with, and market to, these potential customers directly. Email should be part of your marketing mix to support your other efforts, and to help you nurture prospects toward a stronger relationship with your brand–and toward conversion.   

Get a personalized online marketing plan for growing your business! Contact the digital marketing experts at Checklist Media today.