One of the crucial aspects of marketing is discovering who the target audience is. When your small business is able to focus on those most likely to purchase your products and services, you save advertising dollars and are more able to effectively vie with larger companies. Familiarity with the people interested in your business’s offerings makes it easier to make decisions concerning the types of media to use and the advertising messages that will appeal to them. Here are some tips to help you define your target audience.

Evaluate What You Are Offering

Consider the unique features of the products and services you offer. Next, delineate the benefits of each feature. Make this description as comprehensive as possible. With this information, determine what type of individuals or industries would use your offerings.

Consider Who Needs Your Products and Services

When you are narrowing down the field of those most likely to purchase your products and services, including factors such as age, gender, education level, income level, and ethnic background. You should also assess potential customers in terms of their occupations and locations. Besides these external circumstances, it is important to consider their personalities, interests, behavior, values, and how your products can enhance their lifestyles.

Analyze Your Current Customers

An analysis of your present customers by means of surveys and face-to-face feedback should give you an indication of what type of person is presently buying your products. Look for common demographics and points of interest. It’s probable that similar people would also be interested in your goods and services.

Consider the Competition

Study what sort of people your competitors have been targeting. This would not necessarily be with a view to imitate their focus, but rather to find gaps in their coverage. Your competitors may be overlooking lucrative niche markets that you can exploit.

Conduct General Research

After analyzing your products and services, your current customers, and the efforts of your competitors conduct further research to determine how to best reach your target audience. You can find this information through blogs, forums, magazine articles, and other sources.

Contact Checklist Media today to assist in your marketing strategy.