Content marketing can seem like a never-ending grind. With over 4 million blog posts published every day, it can feel like your efforts are just one grain of sand on the beach, too small to be noticed. The solution is to repurpose your content for each platform to showcase your value to multiple potential audiences. Here are a few tips to repurpose content with minimal effort.
An infographic can transform hours of research from a blog post into a visually appealing graphic. With online tools that have ready-to-use templates, it’s as easy as plugging in your specific data and updating the colors to match your branding. Infographics have a wide range of appeal and work well in email, social media and embedded within the content on your website.
Post User-Generated Content
Social media can be a two-way street for businesses. User-generated content creates goodwill while providing your business with content that doesn’t take additional effort to produce. Most followers will be thrilled to have their posts, videos, and testimonials shared by a brand’s main social media account. This doesn’t mean you can skip asking for permission. Always get permission first and then credit the creator of the content in the post. If your brand is running a content marketing campaign around a specific product or issue, encourage fan submissions with a unique hashtag that promises social shares.
Use Bite-Sized Pieces of Long-Form Content
Not everyone will navigate to your website to read a new blog post. Repurpose your blog posts into social media content by chopping it up into small pieces. Since the half-life of a twitter post is only 24 minutes, feel free to take multiple pieces of your post to create tweets that all link to your post. Add a twist to the content by providing personal insight, a bit of humor, or drawing a parallel to users on the platform.
If you are primarily generating written content, it’s time to get on the video production train. It’s estimated the videos will be 80% of all internet traffic by 2021. Getting started with video doesn’t have to be a painful process. Use blog posts as a script to brainstorm visual content. Prioritize posts that would be better served by a visual medium, such as tutorials or how-to posts. Consider the length of video allowed on various platforms. You’ll stretch your video production further if it can be edited into chunks that perform well on Instagram, YouTube, and Facebook.
Little tweaks are all it takes to generate multiple pieces of content from one original post. Consider these tips when planning your content marketing strategy.