Is your current marketing strategy going to stand up to the competition? If you want to gain an edge over rival businesses or brands, you need solid strategies that set you apart and distinguish you from similar services, products, or provisions.  

Strategic positioning allows you to be different from competitors- even if you are offering the same thing. Your position distinguishes you so determine what it is that you want to give to your buyers. Stick to the strategy and adopt it as part of your company mission. For example, if you sell apparel and your position is to be an eco-friendly brand, consider recycling initiatives and using organic fabrics like hemp.

Three things to know about your strategic position when constructing and implementing your marketing strategy are:

  • Define your domain. Before you can figure out your position and strategy to compete with rivals, you need to pinpoint your target consumer audience and define your marketing domain. Marketing professionals can help you with this if you are unsure. 
  • Identify your mission. Rather than a mission statement, this refers to identifying what you will and won’t do to compete with rivals. For example, you won’t target your competitors’ shortcomings but will focus on being the lowest cost to consumers, or exactly how to plan to use your available resources to compete. 
  • Act. To stand up to competing brands, you will need to take action- and sometimes swiftly. Not acting is not a strategy. Coordinate efforts and act, which takes planning and strategizing; without collaboration and energy, chaos can erupt that threatens the livelihood of your company.  

It makes the most sense to focus on what makes you distinct throughout the marketing and strategizing processes, and don’t concede to deceptive business practices.  This includes manufacturing growth to make your company appear more fiscally healthy to encourage trust and patronage.

Need some help in identifying your strategic position? Talk to the marketing professionals at Checklist Media; they can help you pinpoint your target audience, hone-in on them with clear initiatives, and foster familiarity through marketing exposure.