Even in the midst of a COVID-19 pandemic, SEO is an important part of business. In fact, it seems that now, more than ever, SEO strategies are what organizations are relying on in order to achieve their goals and objectives. 

Factors that Led to the Rise of SEO

This year has been different from any other year, especially for business’s budgets. The onset and spread of COVID-19 has forced organizations to re-evaluate their marketing budgets, which has led to an increased use of (cost-effective) SEO marketing over other marketing techniques that require reliance on other brick-and-mortar organizations and person-to-person contact. In addition, research shows that customers want content to answer questions and provide information so they can make the right decisions. Every organization, no matter the industry, can provide valuable knowledge to customers.

Why It Took So Long

Though it may feel that SEO has exploded over the last decade and a half, its rise has been relatively slow. One major reason for this is that organizations tend to be reactive rather than proactive. They use methods that work and are proven successful in their industries, which does not always leave room for taking risks with innovative methods. Now that SEO is proven successful, more and more organizations are adopting it.

What Now?

The key to success in SEO is for organizations to work as a team. Incorporating SEO strategy into the overall organizational strategy, including inter-departmental teams, and continuing to research how SEO is impacting business, are good places to start. SEO should be as much a part of the business as the logo, which means everyone needs to be involved in its development and execution. The more organizations work together toward SEO goals, the easier it will be to achieve them.

Since SEO has become so integral to business, it is unlikely to change, even when the COVID-19 crisis passes. Instead, organizations should use this opportunity to grow their SEO strategies and build a foundation for future success.