When it comes to marketing for pros in the wellness industry, it may be less about what you are doing than what you are not doing. If you are overlooking these basic benchmarks of marketing, then you are doing you and your brand a disservice.

When it comes to the wellness industry, word of mouth and branding are key; use these tips to influence prospective patrons via social media:

Share Success Stories

Emphasize and celebrate the successes of your clients. Their achievements reflect on you and are a powerful testimonial to your fitness finesse and expertise. Social media is an excellent platform for this information and is often the first place that prospective patrons will go to learn more about a company, business, or brand.

Create Solidarity with Partnerships 

Create solidarity with your neighbors and fellow businesses. Even rival businesses can benefit from a partnership and neighborhood networks of area businesses. By offering promotions and joining forces, you all stand to gain new customers, clients, or buyers. Consider marketing strategies like holiday ‘stop-and-shop’ events where patrons are giving a trinket, promotional token, or buying discount during specific hours for holiday visits in conjunction with other businesses that do the same.

Reward Your Followers

Speaking of rewards, give your followers an incentive to visit or patronize your business. From discounts for referrals to merchandise for spending a specific amount, many consumers are driven by these promotions which can be broadcast through social media platforms.

Provide Quality Content

Take care to maintain your social media sites and pages so that it gives a favorable first impression of your name. Provide worthwhile content that keeps visitors coming back for more, which may contribute to them contacting you for more information or appointments.

Engage your Followers Live

Go live on social media to show your followers and patrons that you are engaged with them and value their interest in what you offer. Respond to feedback and responses on your pages and sites regularly.

Measure the maintenance and progress of your efforts to see the difference in consumer interest and fitness clients. Tracking the outcomes of your various campaigns can set the tone and chart a course for future marketing strategies.

Think of ways to actively market your brand every day, from what you post on Facebook to interactions with your clientele and staff. The millennial era is high tech and a social media presence is necessary in order to compete; make sure that all your marketing campaigns and strategies are evaluated and measured to define efficacy and determine if it was a success. Engaging both prospective and loyal clients through social media has ripple-effects; not only does it foster those individual relationships, but it can lead to a piqued interest in what you offer.