Web design is an art that involves creativity. However, since it is intrinsically a presentation medium, some principles will apply. Most people will judge your firm’s credibility from the design of the website. This will consequently influence the bounce rate, conversions, and so on. The following pointers will assist you in creating a better web design and taking your site closer to fame.
Remove the Clutter
Most people include a plethora of items on their site and add them to the screen. Fundamentally, each element that you include on the web design will water down the others. When you add too many elements, the client will lack a consistent experience and leave the site. However, when you only add essential elements, they will not be competing for space with other items. Audit the designs for crucial details, and when the elements do not improve the whole experience, take them off. You can also reduce the pull-out menus (fold-outs, drop-downs, and more) when reducing clutter.
Strategically Select Your Colors
Keep in mind that each color has a unique emotional connotation. For an energetic and passionate brand, choose a red color. Besides selecting the excellent colors for representing your brand, you should use them appropriately, such as contrasting shades off one another for establishing a visual hierarchy. Use one color for all primary elements, highlights as well as the background. You can then develop a color palette. Keep your primary (main elements), secondary (highlights) as well as background colors coherent in your website.
Opt for the Sans Serif Font
Serif fonts sport small flourishes on their letter’s ends. Sans serif fonts are like Arial and Helvetica and lack such flourishes. It would be best to use the sans serif font in web site design since they are easier to read. Serif fonts are more ornamental, and you can use them for branding or headlines. Your body text should be sans serif to boost your website’s readability. Easy to read content will make users stay on your site longer and increase your time on the site metrics.
This is the map that exhibits the crucial places that users can click. When improving your navigation, ensure people can find what they want quickly. Some features of lean navigation bars are streamlined content, responsive design as well as navigation hierarchy. Such features will ensure the experience remains the same, even with other devices like mobile.
In regard to web design, inspiration plays a significant role in the process of creativity. Therefore, you should always look for inspiration. Additionally, always ensure your site is clutter-free and easy to navigate.