Podcasts have taken off in a way that few could have predicted just a few years ago. In fact, recent predictions suggest that podcasts will be the next $1 billion media market. So, if you have something of value to...

Sometimes a useful product may not seem all that exciting at first glance. However, even if a product seems boring on the surface, the right marketing approach can drum up excitement in potential customers. This post takes a look at...

Is your current marketing strategy going to stand up to the competition? If you want to gain an edge over rival businesses or brands, you need solid strategies that set you apart and distinguish you from similar services, products, or...

With social media changing the way businesses advertise and market, it can become a tad overwhelming trying to keep track of what numbers you should be focused on. While some consider ROI the most important, its formula can change based...

If you have a retail site or business that relies on an online presence, there are some fundamentals to know regarding SEO basics that literally can make or break your site. These are simple elements that you must pay attention...

Among the various types of email messages used in digital marketing, the most effective are transactional emails. These messages are sent in response to specific actions that consumers undertake. For marketers, the most dynamic forms of transactional messages include thank-you...

Even though we’re texting each other more, there’s still room for email in the world. In fact, email marketing should still be considered an essential part of any overall campaign – not only will you have more space for more...

By now, most marketers should know how to connect with millennials, the up-and-coming Generation Z that’s mostly in their early 20s. This large population thinks and acts differently than Boomers and Xers, and more importantly, makes purchases differently. But don’t...

Social media engagement is about getting reactions, comments, and conversations from social media content for your organization. Increased engagement is beneficial because it shows greater interest in your organization, which can result in increased lead conversions. Knowing how to improve...

Measuring and optimizing your marketing activities is known as marketing analytics. This goes far beyond web analytics, which tracks the performance of your website. Marketing analytics takes a big-picture approach and not only evaluates your efforts on-site but also considers...