Do business owners want the ability to create and easily publish the short video? That’s the hope of executives of at LinkedIn, which spent a big part of 2020 putting together a feature called “Stories.”
When this service becomes awfully available, it provided the opportunity for members to post 15-second videos or a series of static images on their pages.
This type of feature has been part of social networks in general, such as Instagram, Snapchat, and Facebook, but Stories is an effort by LinkedIn to join in but by creating something that hopefully fits its more professional vibe compared to the more casual users of those other channels.
Once you create a Story, it can be seen by your followers until it disappears after 24 hours. So there’s a feeling of immediacy to check all of the stories regularly.
People watching the Story can send comments, emojis, or other messages for the creators, adding another level of interaction.
As of mid-October, LinkedIn Stories was officially being tested in nine countries, including France, Australia, and the U.S. LinkedIn plans to start gradually offering its services to members.
LinkedIn members can use their stories to send good thoughts to other business professionals, such as encouraging and motivational messages to do well at work. They can also promote themselves especially for those using LinkedIn to network for new job prospects. While a 15-second video doesn’t necessarily give someone enough time to convince a future employer of how great they are, perhaps it can open the door and catch the eye of someone looking for whatever skills you offer.
Other benefits could include:
- The ability to offer regular Stories. Although one 15-second video by itself may not be entertaining, a collection of 15-second videos made by the same creator could be fun to watch, follow, and look forward to.
- The ability to show a process. Use a series of videos to demonstrate things like the sales funnel or your commentary.
- Little lessons. Share your expertise and give people reasons to follow you.
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