Anyone involved with marketing knows that advertising trends come and go. It’s only been a recent development for advertising channels to come and go, however. The meteoric, game-changing rise of digital marketing has made many seasoned media buyers throw out...
In 2020, there are very few (if any) marketing professionals who can’t list “digital advertising” as an area of expertise on their resume. The rise of digital has breathed new life into the marketing world and created a new rule...
Do business owners want the ability to create and easily publish the short video? That’s the hope of executives of at LinkedIn, which spent a big part of 2020 putting together a feature called “Stories.” When this service becomes awfully...
Most businesses know that a digital marketing strategy is valuable—but what makes for a good one? To answer that question, this post goes over several elements of a strong digital marketing plan. Focus on the Customer A focus on the...
When you’re building a startup, marketing is a big part of raising awareness of your brand and building your audience. In today’s society, most marketing is digital, but not everyone knows how to handle digital marketing strategy. Here are some...
Marketing is crucial for a small business since it helps you build your company and bring in new customers. Are you putting enough money into the marketing and digital advertising you do? A survey by BIA Advisory Services has the...
Web design is an art that involves creativity. However, since it is intrinsically a presentation medium, some principles will apply. Most people will judge your firm’s credibility from the design of the website. This will consequently influence the bounce rate,...
Every company needs a strong brand identity to present themselves to their potential customers. That said, many businesses fail to clearly define the attributes, narrative, and goals of their identity, leading to missed opportunities to connect with your target audience....
Social media is continuing to establish itself as a means of effectively communicating what your business has to offer to potential clients. LinkedIn is one such platform that strives to connect businesses to clients. It mainly contains business-related content and...
Many businesses still have physical locations where customers can buy, return, and exchange products. However, companies that want to be major competitors in retail need to have an online presence as well. This may take the form of an online...