Today’s customers are informed, and they don’t tend to purchase products unless they know where they are from and who manufactured them. Therefore, you should focus on brand awareness in your marketing strategy. Many companies invest in blogs, influencers and...

When marketing your business, attracting the right customers is key. General businesses could target a broader audience, but if your small business offers something niche, you’ll want to ensure you’re getting attention from a viable market. This is where SEO...

Websites for law firms are different from other types of websites. The people who visit them are looking for very specific information and services. That means that designing a website successfully needs a professional who has worked with this industry...

Many business owners and their marketing managers track how many people visit the company website and which pages get the most views. But these two metrics don’t tell the story that the often overlooked bounce rate does. Here is why...

Sitemaps are typically XML documents that provide a list of your internal website pages. They contain links to each page. These documents may also provide information about the pages that correspond to each link. These tools are valuable for your...

Analyzing data is a vital part of running a successful business in the current day and age. When you use the right metrics, you can look at crucial data sets and use the information gained to make important adjustments to...

A well-crafted design can be important in a lot of different fields, but it becomes especially crucial for the look and appeal of your business. After all, you can market your product or service online to the best of your...

When you think of your favorite brand, you’re more than likely going to imagine the logo of the company, the design colors of the business, or maybe even the character or mascot that’s represented in the advertising. Whatever aspect of...

Running a successful business means appealing to as many customers as possible to effectively boost profits and keep production flowing. For this reason, it’s important to find avenues of inviting and retaining a wide audience through your company, or rather,...

Email marketing is a powerful and often underappreciated form of outreach. For a long time, it was the top choice for many brands. However, social media and some other trendy channels have caused email to take a backseat. This is...