You want to offer value to your target audience, but what’s the best way to do that? Get to know your target audience.  How Will This Help? Getting to know your target audience will: Allow you to produce compelling, high-quality,...
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In this modern era, it is imperative for businesses to promote digital marketing. However, sometimes outmoded company cultures can impede your employees from acquiring digital mindsets. Here are some steps you can take to help your business build a digital...
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Small businesses often have limited marketing budgets. However, in this modern era of the internet, establishing a presence on social media is integral to company success and growth. Here are some effective social media marketing tactics that you’ll be able...
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Facebook ads can be a powerful marketing tool, but it’s important to create them the right way. This post goes over four visual elements that are essential to the success of ads on Facebook. Appropriate Fonts and Text Some people...
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Podcasts have taken off in a way that few could have predicted just a few years ago. In fact, recent predictions suggest that podcasts will be the next $1 billion media market. So, if you have something of value to...
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Sometimes a useful product may not seem all that exciting at first glance. However, even if a product seems boring on the surface, the right marketing approach can drum up excitement in potential customers. This post takes a look at...
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Is your current marketing strategy going to stand up to the competition? If you want to gain an edge over rival businesses or brands, you need solid strategies that set you apart and distinguish you from similar services, products, or...
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With social media changing the way businesses advertise and market, it can become a tad overwhelming trying to keep track of what numbers you should be focused on. While some consider ROI the most important, its formula can change based...
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If you have a retail site or business that relies on an online presence, there are some fundamentals to know regarding SEO basics that literally can make or break your site. These are simple elements that you must pay attention...
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Among the various types of email messages used in digital marketing, the most effective are transactional emails. These messages are sent in response to specific actions that consumers undertake. For marketers, the most dynamic forms of transactional messages include thank-you...
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