Email marketing is a powerful and often underappreciated form of outreach. For a long time, it was the top choice for many brands. However, social media and some other trendy channels have caused email to take a backseat. This is...

Many marketers couldn’t imagine running a campaign without first creating their analytic strategy. Analytics are incredibly valuable for optimizing campaign performance and driving profit. However, the field of analytics remains dynamic. New products and platforms require shifts to the analytic...

Lead generation is important to your business. New clients are the lifeblood of any organization. You might be wondering how you can create a steady stream of new leads easily through your website. Here are the top three tips for...

Most marketing experts agree that PPC – pay per click advertising – is an extremely effective way to get more traffic to your website. The idea behind PPC is simple. You create ads featuring specific keywords. When someone clicks on...

Content marketing can seem like a never-ending grind. With over 4 million blog posts published every day, it can feel like your efforts are just one grain of sand on the beach, too small to be noticed. The solution is...

Are you searching for effective ways to improve your site’s ranking in search engine results pages (SERPs)? If so, you may need to focus on improving your search engine optimization (SEO) efforts. Keep reading for some practical and effective ways...

Anyone involved with marketing knows that advertising trends come and go. It’s only been a recent development for advertising channels to come and go, however. The meteoric, game-changing rise of digital marketing has made many seasoned media buyers throw out...

In 2020, there are very few (if any) marketing professionals who can’t list “digital advertising” as an area of expertise on their resume. The rise of digital has breathed new life into the marketing world and created a new rule...

Do business owners want the ability to create and easily publish the short video? That’s the hope of executives of at LinkedIn, which spent a big part of 2020 putting together  a feature called “Stories.” When this service becomes awfully...

Most businesses know that a digital marketing strategy is valuable—but what makes for a good one? To answer that question, this post goes over several elements of a strong digital marketing plan. Focus on the Customer A focus on the...