With social media changing the way businesses advertise and market, it can become a tad overwhelming trying to keep track of what numbers you should be focused on. While some consider ROI the most important, its formula can change based...
Continue Reading →
If you have a retail site or business that relies on an online presence, there are some fundamentals to know regarding SEO basics that literally can make or break your site. These are simple elements that you must pay attention...
Continue Reading →
Among the various types of email messages used in digital marketing, the most effective are transactional emails. These messages are sent in response to specific actions that consumers undertake. For marketers, the most dynamic forms of transactional messages include thank-you...
Continue Reading →
Even though we’re texting each other more, there’s still room for email in the world. In fact, email marketing should still be considered an essential part of any overall campaign – not only will you have more space for more...
Continue Reading →
By now, most marketers should know how to connect with millennials, the up-and-coming Generation Z that’s mostly in their early 20s. This large population thinks and acts differently than Boomers and Xers, and more importantly, makes purchases differently. But don’t...
Continue Reading →
Social media engagement is about getting reactions, comments, and conversations from social media content for your organization. Increased engagement is beneficial because it shows greater interest in your organization, which can result in increased lead conversions. Knowing how to improve...
Continue Reading →
Measuring and optimizing your marketing activities is known as marketing analytics. This goes far beyond web analytics, which tracks the performance of your website. Marketing analytics takes a big-picture approach and not only evaluates your efforts on-site but also considers...
Continue Reading →
Here are some tips on generating more leads from your website. Properly Qualify Your Lead: It’s helpful to give your customers a guide on how they can generate more traffic. In exchange, ask them for their name and contact information,...
Continue Reading →
Marketing certainly isn’t what it used to be. Now, the internet rules and businesses must master the art of inbound and outbound digital marketing techniques. Keep reading for some simple tips that can help you take your small business to...
Continue Reading →
One of the crucial aspects of marketing is discovering who the target audience is. When your small business is able to focus on those most likely to purchase your products and services, you save advertising dollars and are more able...
Continue Reading →